What is the Digital Advantage?
Ron Leffler provides a modern, tech savvy marketing approach to promote your home to the highest number of buyers. This approach increases exposure to local and non-locals alike to generate more interest and higher quality buyers. These techniques are usually reserved for million dollar listings. Not here, everyone gets a million dollar presentation. Everyone.

Why? The Digital Advantage is designed to meet buyers where they are: online. According to a 2013 National Association of Realtors’ survey, 92% of buyers said they used the Internet in the home search. This is a staggering statistic and the basis for the creation of the Ron Leffler Digital Advantage system. Ron believes in delivering the absolute highest level of service and marketing technology available.

REAL ESTATE MARKETING EFFORTS IN DETAIL: Pictures are the Beginning and The End Poor photography even with the best marketing efforts will result in failure. Professional, digital images are the backbone of the Digital Advantage. The difference is night and day, don’t fall victim to the Real Estate Average Joe, you could end up on the wall of shame.

A Website for Your Home and Your Home Only There are a ton of real estate websites that display home listings, like Zillow, Trulia and more. We’ve got you covered there, but lets take it one step further. A website dedicated to your home. No other listings, no confusing navigation, just details about your home exclusive of any other properties, making it easy for agents to promote it to colleagues and contacts and fun for you to share with friends and family.

Social Media The social media landscape changes quickly and it continues to amaze us how far its reach really is. Strategic promotion of your home can be achieved with both regular social media and paid social media exposure. When you have your own properties website, it makes it that much easier for news of selling your home to spread. Search Engines In my prior life I worked to move companies to the number one spot on Google, Yahoo and Bing. I’ve taken those same techniques to improve your home’s ranking in organic search results in our markets. We tweak keywords, tags and content to strive for consistent first-page results. Search engine marketing is popularity contest and Ron has the inside track. Your Home Travels Worldwide Ron’s listings are syndicated across the globe to major real esate websites such as Realtor.com, Trulia.com and Zillow.com. Once a property is listed Ron can enhance the visibility and improve the presentation on those sites to gain yet another digital advantage. All listings are further listed on countless real estate related websites such as HGTV.com, NYtimes.com, WashingtonPost.com, and many, many others. We can’t even county the number of websites your home will be displayed on, it increases daily. Mobile is Here In addition to having your own homes website, it is designed for every computer, smartphone and tablet. All users regardless of technology they are using will have the same convenient and highest quality experience.