After posting on the 12 Local Real Estate Photos That Stink I thought it only appropriate to  illustrate the benefits of using not only a high quality camera but the  tools a pro photographer uses to breath life into their photos.

I used 3 cameras to shoot a commercial bathroom.  No zoom, standing in the exact same spot.

Cell phone camera. Samsung S4 Smartphone. A very good quality camera for being so tiny and on most of us 24/7. However, this is the worst camera you could possibly use for real estate.  The images capture are very clear but have little depth and only display a fraction of the space being captured.  Notice that half of the mirror cannot be seen. The user can only see the “stuff’ and not the actual space.



Point and shoot.  Samsung WB700 ($299) This camera is of good quality and known for a wider angle.   Just look at how much more you can see vs. the cell phone camera.  While better it still is lacking.  This is probably the more common type of camera that agents use.


Digital SLR.  Canon 60D ($1399) Now you see everything.  All objects are in the shot and nothing is cut off. You’ll also notice the lighting is more vibrant and brings life into the space.


Same image from the Canon DSLR but enhanced with Adobe Lightroom. Wow, look at the difference! Same picture but the elements are alive! Check out the vanity, the detail and color really come through now. It’s powerful and real. Real is what we’re after.  Put the buyer in your home as if they were there.  Sure it takes longer and costs more but that is the difference between your average Joe and a pro.